There are a number of prominent Hotel franchises offering soft brand partnerships. Alexander Marcus Development will evaluate the ideal brand partner to most effectively leverage ideal locations and negotiated benefits. Hotel franchises we will partner with include:

Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 4,700 hotels, resorts and timeshare properties comprising more than 775,000 rooms in 104 countries and territories

Tribute Portfolio hotels give you access to exceptional independent hotels around the world with all the rewards of Starwood Preferred Guest®. From boutique resorts to exciting hotels in prime urban locations, each Tribute Portfolio hotel offers inspired style and superior service

Tribute Portfolio gives guests access to exceptional independent hotels around the world. From boutique resorts to exciting hotels in choice urban locations, each Tribute Portfolio hotel offers inspired style and superior service.

With Tribute Portfolio, owners can maintain their hotel’s individuality while leveraging the power of Starwood’s global infrastructure to help maximize returns. It’s our celebration of individuality.

Comprised of the best independent, upper-upscale hotels and resorts, Tribute Portfolio offers a developer-friendly approach

A member of Marriott’s industry-leading portfolio, the Autograph Collection debuted in 2010 and includes over 100 independently branded hotels and resorts that reflect the distinct attributes of their market. Each is unique in terms of product offering and target customers. The Autograph Collection is a remarkable group of upper upscale and luxury independent hotels.

With 6300 Hotels, globally, Choice Hotels International has one of the largest loyalty programs in the world. They have relatively few franchises in downtown locations. Some of the Choice Hotels soft brand collections are Ascend and Cambria Suites.

Ascend Hotel Collection: a network of historic, boutique and unique hotels that offer guests an authentic, local experience. Member hotels share a passion for delivering attentive service to guests seeking a more experiential, individualized travel experience that gives them a sense of local flavor.

At Cambria hotels & suites you're always a VIP. The vibe here is upscale but never uptight—and our modern, stylish rooms make you feel like you’ve been upgraded. Whether you’re looking for a leisure or business hotel, we feel strongly that we have an experience just for you

Intercontinental Hotel Group: Whether it’s an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience, we have more than 5,000 properties in nearly 100 countries which means we have the perfect hotel for every need. Softbrand collections for IHG include Kimpton and hotel INDIGO

No two neighborhoods are alike. Neither are any two Hotel Indigo® properties. When you stay with us, you’re not just staying anywhere, you’re staying somewhere—within a vibrant community, in a unique boutique hotel that combines authentic local experiences, modern design and intimate service with the peace of mind and consistency of staying with one of the world’s largest hotel groups.

Alexander Marcus Design Group

Soft Brand Partnerships